Who we are
Fuji Direct is a cross-border contact lens service connecting customers in Singapore with authentic products sourced from Japan—delivered with transparent pricing and reliable support.
What we do
We help you discover and select contact lenses by brand and parameters, complete checkout securely on our website, and arrange cross-border fulfilment from Japan and delivery to your address.
"Fuji Direct is not an eye-care provider and does not provide medical advice. We do not manufacture the products listed on our site."
Fuji Direct delivers authentic Japanese contact lenses straight to your door with free shipping and no hidden fees.
Fuji Direct Limited
BARONE LLC
How we keep it authentic
We source only from authorized retailers in Japan. Every order is brand-new, genuine, and shipped directly to you—no shortcuts, no uncertainty. Authenticity is our bottom line, ensuring you get the real Japanese contact lenses with zero compromise.
Authenticity & sourcing
We work with a sourcing network in Japan and aim to obtain products through reputable retail and distribution channels. Items are shipped in original manufacturer packaging with expiry details where applicable.
Safety matters
Contact lenses are medical devices. Please purchase only with a valid prescription and correct parameters, follow wear-and-care guidance from your eye-care professional, and stop use immediately if irritation occurs and seek professional help.
Free shipping & pricing
We offer free standard shipping for eligible destinations shown at checkout. The price displayed at checkout covers the item(s) and standard shipping. Please refer to the Shipping Policy for customs/GST details.
Why Japan
- Better value thanks to strong competition and scale
- Fresher stock with more reliable availability