Privacy Policy

Our website address is: https://fujidirect-sg.com. We fully understand the importance of personal privacy to you. This policy is designed to explain how we collect, use, and protect the personal information you provide when purchasing contact lenses and related services.

1. Overview

This Privacy Policy explains how Fuji Direct (“we”, “us”, “our”) collects, uses, discloses, and protects your personal data when you use our website (the “Site”) and services. If you are in Singapore, we handle personal data in accordance with the Personal Data Protection Act 2012 (PDPA).

2.Personal data we collect

We may collect identity & contact information (name, email, phone), delivery details (address, postal code), order/service data (items purchased, communications), technical data (IP, device/browser, cookies), and payment-related references (full card details are processed by payment providers and not stored by us).

3.How we use your data

We use personal data to process orders, arrange fulfilment and delivery updates, provide customer support, improve website performance, prevent fraud, and send marketing messages only if you opt in (unsubscribe anytime).

4.Cookies & analytics

We use cookies to keep the Site functional (e.g., cart), remember preferences, and analyze traffic. You can control cookies via browser settings, though disabling cookies may affect functionality.

5.Sharing & disclosure

We may share necessary data with payment processors, fulfilment/shipping/logistics partners (including partners involved in cross-border fulfilment from Japan), IT providers (hosting/email/analytics), and authorities where required by law. We do not sell your personal data.

6.International transfers

Because fulfilment and service providers may be located outside Singapore, your data may be transferred internationally. We take reasonable steps to ensure comparable protection.

7.Data retention

We retain data only as long as needed for fulfilment, support, legal/compliance, and dispute resolution.

8.Security

We use reasonable safeguards to protect personal data. No online system is 100% secure.

9.Your rights

You may request access/correction or withdraw marketing consent. Contact 【privacy@fujidirect.com】.

8.Updates

We may update this policy from time to time. The latest version will be posted here with an updated date.

11.Contact

Privacy contact: 【privacy@fujidirect.com】